For brands, staying ahead in the lightning-fast world of retail is always a challenge.
That’s why finding innovative new ways to captivate consumers is so important.
At MediaMarktSaturn, innovation and retail media have always gone hand in hand. From ad formats like Sponsored Products Ads (SPA) to brand collaborations which weave impactful storytelling with dynamic in-store activations, they've set the standard for engaging consumer experiences.Â
Now, MediaMarktSaturn is thrilled to introduce the latest innovation built especially for brands: Sponsored Brand Ads (SBA). This new ad format was designed to enable a full-funnel retail media strategy for brands which works in perfect synergy with existing SPA campaigns.Â
Want to know more? Watch our On-demand webinar and get a closer look at Sponsored Brand Ads, as well as:
🎯 The strategic use of retail media for awareness, consideration, and conversion stages of the customer journey.
📈 Defining campaign objectives and the right KPIs to drive optimal results for your brand.
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🛒 Identifying the ideal retail media product to drive desired outcomes at each stage of the funnel.
