ON-DEMAND VIDEO AVAILABLE
Everyone in digital advertising is waiting with bated breath for Chrome’s third-party cookie deprecation, but assessing the impact of that change cannot wait. And as a direct connection with the consumer, publishers will play a key role in the cookieless future.
As a continuation of our efforts to educate and share our perspective on the changes affecting addressability, in this on-demand webinar, Nola Solomon - Criteo's SVP, Global Go-to-Market Strategy & Enablement - will focus on:
- How third-party cookie deprecation will impact media owners
- Introduction to Criteo’s multi-pronged addressability strategy
- What media owners need to do to ensure success in a cookieless future
Criteo’s multi-pronged addressability strategy is to future-proof advertising because a one-size-fits-all approach is not able to meet the needs of all media buyers and sellers.
