Addressability—the ability to reach users across digital touchpoints—is critical for marketing success.

But as the digital ecosystem evolves, the ad industry must adapt, developing innovative solutions that don't rely on third-party cookies. As the deadline for Chrome’s third-party cookie deprecation approaches, brands, agencies, publishers, and retailers need to develop a future-proof strategy.

At Criteo, addressability is at the heart of our technology and the relationships we forge with our partners—and it will lead how we navigate the digital ecosystem moving forward.

In this webinar, join Criteo Chief Product Officer Todd Parsons for a state of addressability talk where he’ll provide an overview of existing industry solutions and what they mean.

 
He also discusses Criteo's multi-pronged approach to addressability—and explains why diversification will be key to cookieless success.