Anatomy of Commerce Data

How Criteo’s Commerce Audiences unlock the value of pre- and post-purchase signals

Relax and relive the moment.

What was covered

Commerce Data is a powerful tool which, if harnessed and properly deployed, can help advertisers better connect and engage with consumers and give them an advantage against the competition. But not all commerce data is created equal.

At Criteo, we believe that insights from across the shopping journey are required to reach your best customers, including pre-purchase data (aka intent data) and purchase data (aka conversion data).

Register today to explore the power of Criteo's Commerce Data with us, and gain valuable insights into how pre- and post-purchase signals can help you reach your best customers.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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What You’ll Learn

Commerce Data is a powerful tool which, if harnessed and properly deployed, can help advertisers better connect and engage with consumers and give them an advantage against the competition. But not all commerce data is created equal.

At Criteo, we believe that insights from across the shopping journey are required to reach your best customers, including pre-purchase data (aka intent data) and purchase data (aka conversion data).

Register today to explore the power of Criteo's Commerce Data with us, and gain valuable insights into how pre- and post-purchase signals can help you reach your best customers.

Key Topics:

What is Commerce Data and how individual events taken by consumers inform our Commerce Audiences

How leveraging a vast array of event signals can provide a deep understanding of consumer journeys

Why pre- and post-purchase signals create more effective audience targeting than predictive modeling

How to activate Commerce Audiences across Criteo’s suite of solutions

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Your Hosts

Kevin Boyrivent

Director Product Strategy, Supply Solutions

criteo

Alex Fitton

Sales Director,

Agency

criteo

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

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