What happens when the people who helped build modern digital advertising rethink it from the ground up?
Criteo CEO Michael Komasinski and OpenAI’s VP & Head of Global Ads Solutions David Dugan have spent their careers at the center of the advertising ecosystem, across agencies, platforms, and global brands. Now, they’re shaping what comes next. In a discussion moderated by Kendra Barnett at Adweek, they will cover:
- Rebuilding from opposite ends: What it takes to build an ads business in an emerging LLM ecosystem — and to extend advertiser reach into a new, high-intent channel.
- Driving a concept into practice: Early learnings from their industry-first partnership, including what’s working, what’s evolving, and where real value is emerging for brands and consumers.
- What’s next for AI-assisted commerce: How consumer behavior is shifting as AI plays a greater role in shaping decisions, and what it means to scale globally while reinforcing trust in AI-driven experiences.
Grounded in firsthand experience, this session offers a rare look at how two industry leaders are navigating the unknown, unlocking new value, and building for a future where AI plays a central role in how consumers discover and decide.
