 Agentic commerce is changing the performance marketing playbook.
Discovery and purchase can now happen on any surface, at any moment, sometimes without the shopper even present. And that means the old rules for budgeting, measurement, optimization, and targeting need to be rewritten.
Join us at our ARIA Sky Suite (#33030) on Tuesday, January 6 at 2:00 PM PST for a focused session exploring how brands and agencies can adapt when AI isn’t just influencing the journey but actively participating in it.
We'll cover these topics:
- How agentic systems are transforming the path to purchase and rewriting the rules of consumer engagement
- How marketers should rethink budget allocation, measurement, and optimization in a world without linear journeys
- What cross-channel performance means when AI drives discovery and decision-making simultaneously
- How targeting, creative and personalization must evolve when buyers are assisted — or replaced — by intelligent agents
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Save your seat by RSVPing below.
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please see our resources below.
