From Ban to Plan: A Roadmap to Compliant LHF Advertising

On Demand Available Now

Relax and relive the moment.

What was covered

The new UK regulations restricting paid for online advertising of Less Healthy Food and Drink (LHF), formerly known as HFSS came into force on 1 October 2025. These changes have a major impact on brands, retailers and agencies across the industry.

To help you navigate the shift, we’ve created an on demand version of our 60 minute webinar. It gives you everything you need to understand the regulation and what it means for your advertising strategy now that the rules are live.

Watch now to hear from Criteo, IAB UK and ASDA as they explain the regulation, show how leading retailers are responding and share practical guidance to help marketers stay compliant while still driving performance.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Are you ready for the HFSS shake-up?

Watch the on demand session now

The new UK regulations restricting paid for online advertising of Less Healthy Food and Drink (LHF), formerly known as HFSS came into force on 1 October 2025. These changes have a major impact on brands, retailers and agencies across the industry.

To help you navigate the shift, we’ve created an on demand version of our 60 minute webinar. It gives you everything you need to understand the regulation and what it means for your advertising strategy now that the rules are live.

Watch now to hear from Criteo, IAB UK and ASDA as they explain the regulation, show how leading retailers are responding and share practical guidance to help marketers stay compliant while still driving performance.

What you'll learn:

The basics. What’s banned, what’s not, and the grey areas in the middle.

Real-world solutions. Hear how ASDA balance compliance with campaign performance.

Tech that helps. Learn how Criteo’s commerce media platform enables compliant retail media at scale.

Next steps. We'll share tweaks brands and agencies can make to creatives and campaign structures to start preparing now.

Your Hosts

Saskia Roach-Jones

Client Lead RM UK

CRITEO

Sinead Coobes Jobes

Head of Policy and Public Affairs at IAB UK

IAB

Beth Rogers

Public Policy Manager, IAB UK

IAB

Vince Amato

Team Lead, CPG Food Retail Media, Enterprise UK

CRITEO

Jess Fletcher

Senior Manager – Digital propositions

ASDA

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

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