La beauté du Retail Media : Allier performance et branding avec Marionnaud
11
.
26
.
2024
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2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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Katie Bagley is a host of exceptional ability. Studies show that a vast majority of guests attending events by Katie have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Enhance your user experience and build brand equity with your design vernacular. This is the event description.

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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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Speaker Name

Short speaker biography. 

26 novembre 2024
De 15h à 17h

Salle privatisée

Salon Tech For Retail

Paris Porte de Versailles

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Au cœur de l’évènement Tech For Retail, venez nous rejoindre pour une session inspirante sur le secteur de la beauté et le retail media.


Chez Criteo, nous sommes convaincus que la stratégie gagnante du retail media repose sur la capacité à harmoniser performance et branding. Dans cet esprit, nous nous associons à Marionnaud pour vous offrir une session unique, riche en insights.

 


Le 26 novembre, de 15h à 17h, plongez dans un univers où stratégie et esthétique se rencontrent. Ce sera l'occasion de découvrir les dernières tendances consommateurs dans le secteur de la beauté et d’explorer les stratégies Retail Media qui feront rayonner votre marque. Vous aurez également l’opportunité d’échanger avec des leaders de l’industrie beauté et de tisser des liens précieux avec d'autres marques et agences.

 


Ne manquez pas cette chance de redéfinir votre approche du retail media et de renforcer l’impact de votre branding.

 


Réservez dès maintenant votre place pour une après-midi inspirante et enrichissante !

 


Pour accéder à l’événement, veuillez valider votre inscription ci-dessous.
Un badge TFR est également indispensable pour accéder à notre session et vous donnera un accès gratuit aux deux jours de l'évènement. 

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Programme

15h00

Accueil et introduction 

Nous avons hâte de vous accueillir ! 

15h10

Les tendances consommateurs dans le secteur de la beauté

Participez à une session d'insights pour comprendre les attentes des consommateurs dans le secteur de la beauté et découvrir ce qui les motive. Identifiez les leviers pour différencier votre marque face à la concurrence.

Intervenante : Clémence Del Rosso, Team Lead Agency, Criteo

15h30

Rencontre avec Marionnaud

Découvrez l'héritage de Marionnaud : son histoire, sa clientèle et sa vision pour l'avenir.

Intervenante : Feifei Wei, Head of Retail Media, Marionnaud Optimo

15h40

De la performance au branding dans le Retail Media

Un rappel essentiel : une stratégie réussie en Retail Media est la clé pour maximiser vos résultats.
Intervenante : Estelle Decré Ravez, Managing Director, Criteo

16h

Networking & cocktail

Pour conclure cette session d’échanges, restez avec nous pour un moment de networking autour de savoureuses bouchées, thé et café, en compagnie de leaders de l’industrie de la beauté.

17h

Clôture de la séance

Pour toute question ou discussion, nos équipes seront ravies de vous accueillir au stand E110 !

Intervenantes

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Feifei Wei

Head of Retail Media
Marionnaud Optimo

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Estelle Decré Ravez

Managing Director
Criteo

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Clémence Del Rosso

Team Lead Agency France,

Criteo

Gallery

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Pour vous y retrouver

 

Cette session aura lieu dans une salle près de la terrasse bar. 

N'hésitez pas non plus à nous rendre visite sur notre stand E110 !

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Speakers

Faizaan Ghauri

Design Partner, The Minimal NYC

Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.

JESSICA ANNAS

Design Partner, Sparkwave Media

Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.

ASHTON AJAYI

VP Of Product Experience, Pixel Palace.

Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.

Schedule

Day 1

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

1 pm

Plenary Session

Speaker presentation by our Co-Founders Timothy Staples and Jeffrey Hunt.

2 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel. 

Day 2

12 pm

Networking Break

Gather in the Main Hall for refreshments and to network with your colleagues.

1 pm

Workshops

“Kanban for Teams,” Lily Montenegro, Room A
“New Ideas in Accessibility,” Don Schifrin, Room C

2 pm

Keynote Presentation

Author and critic Ben Sydney will speak about their latest joint venture with the International Space Station.

The Commerce Counter

Introducing The Minimal NYC. An app that connects you to people who are willing to trade lives. For real. Ever wonder what it’d be like to be a music teacher in Nashville? A children’s book illustrator in Brooklyn? A human rights activist in DC?


It’s a social network that facilitates real life swaps: you go to someone’s city, live in their home, hang with their friends and family, do their jobs, attend their events and activities. Yes, it’s totally intense… and it’s totally thrilling. Call us crazy, but we don’t think the best memories are made in the comfort zone.

 
Come check us out at the party (and sign up for The Minimal NYC account at one of our stations while you’re at it). Bottom line: it’s a startup launch. Good times will be had by all.

Agenda

WEDNESDAY 9/18
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THURSDAY 9/19
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Agenda

Understand

Stay in the loop

Be the first to know about our programming updates for the week ahead.

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Define

Where to find us

Hall #6

Booth # C-013

Kölnmesse 

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La beauté du Retail Media : Allier performance et branding avec Marionnaud

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PRIVACY

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LEGAL
Terms and Conditions | Publisher Terms and Conditions | Legal Mentions | Supply Partner Guidelines | Advertising Guidelines | Supported Platforms

 POPULAR TOPICS
Retargeting  | Customer Acquisition |  Customer Targeting  |  App Advertising

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

WEDNESDAY 9/18/24

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Thursday 9/18/24

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