Enjoy refreshments and a warm welcome from Jill Orr, Managing Director - Enterprise EMEA @ Criteo to kick off the event.

Keynote opening by Jack Stratten, Head of Trends @ Insider Trends  

Modern retail is polarised. Customers are cost-cutting with one hand and splurging with the other. They demand speed, but embrace rich, slow experiences. And despite always being online, they still favour physical stores.

  
In truth, finding patterns in modern customer behaviour is becoming harder. So how can brands and businesses bring these forces together to create a unified customer experience? 

This presentation will cover:  
- The key dimensions of the polarised customer, with relevant examples  
- How this polarisation is being accelerated by technology and retail innovation  
- How the best brands are reacting and adapting to polarisation  
- Leading examples from global brands  
- What these consumer insights might mean for the evolution of advertising 

- Moderator: Nicole Kivel, Managing Director - Northern Europe @ Criteo
- Steve Mader, Global Head of Commerce @ PHD Global
- Pedro Cavalcanti, Digital Transformation Director - Northern Europe @ Colgate-Palmolive Company
- Matt Walburn, Marketing, Online and Customer Director @ AS Watson UK (Superdrug & Savers)

- Yara Daher, Retail Media Advisor @ IAB Europe 

The focus of many CMOs today is striking the balance between running efficient campaigns at a global scale while staying relevant at the local level. Join our panel as we explore strategies for achieving this delicate equilibrium, discussing commonalities and differences in global commerce and offering insights on optimizing campaigns for both efficiency and local resonance.

Kick back and enjoy a light meal in The NoMad’s beautiful Magistrate’s Bar—and keep your eyes peeled for some very special lunchtime entertainment.

- Moderator: Andy Stephen, Director Monetization @ Criteo
- Elton Ollerhead - Director @ ASOS Media Group, ASOS.com
- Karen De Caux – Partnership Manager Lead @ ASOS Media Group, ASOS.com

Crafting meaningful interactions onsite is just one aspect of the customer journey. For true success, retail media should encompass the entire consumer experience. Advertisers are actively seeking ways to engage shoppers earlier in the funnel. Gain insights from a brand that has seamlessly evolved into a full-funnel proposition, extending onsite displays to offsite offerings and effectively monetizing audiences across the open web.

- Moderator: Nicole Kivel, Managing Director - Northern Europe, Enterprise @ Criteo
- Dan Rubel - Brand & Marketing Director @ Currys

It's easy for marketing and media to get caught up in chasing metrics, forgetting the real goal: finding creative ways to connect with customers. To stand out with today’s diverse customer base, you've got to be willing to take risks.
Curry’s has been able to achieve this balance over the past year with their test and learn approach, leading to impressive growth. Learn how experimentation has fueled creativity and enabled groundbreaking campaigns, and how you can apply these principles to your own marketing initiatives.

- Moderator: Jill Orr, Managing Director - Enterprise EMEA @ Criteo

- Arnaud Châtaignier, VP Product Shared Service @ Criteo
- Fiona Davis, Global VP of Growth @ CvE

Discover the future of digital marketing at our panel on navigating the post-cookie era. Understand the reasons behind third-party cookie deprecation, its impact on brands, agencies, publishers, and tech partners, and explore diverse addressability solutions. Learn how this shift will revolutionize personalized advertising and consumer experience.

- Jill Orr, Managing Director - Enterprise EMEA @ Criteo

Content details launching soon

Enjoy a cocktail and keep the conversation going in the Magistrate's Bar and De Veil Room.

Event ends