Wheels Up: Winter Travel Insights 2025

Relax and relive the moment.

What was covered

As the winter season approaches, travelers across the Americas are shifting their plans, preferences, and booking behaviors. Join us on November 13th for a data-rich, conversation-driven webinar where we’ll unpack the latest insights from our global research, and sit down with Sun Country Airlines, a leading travel brand, to hear how they’re turning trends into action.

Whether you're planning campaigns for ski escapes, sunny getaways, or last-minute holiday travel, this session will help you stay ahead of the curve. Discover how sentiment, seasonality, and mobile-first behavior are reshaping the path to purchase—and what you can do to meet travelers where they are.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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On Demand Available Now

As the winter season approaches, travelers across the Americas are shifting their plans, preferences, and booking behaviors. Join us on November 13th for a data-rich, conversation-driven webinar where we’ll unpack the latest insights from our global research, and sit down with Sun Country Airlines, a leading travel brand, to hear how they’re turning trends into action.

Whether you're planning campaigns for ski escapes, sunny getaways, or last-minute holiday travel, this session will help you stay ahead of the curve. Discover how sentiment, seasonality, and mobile-first behavior are reshaping the path to purchase—and what you can do to meet travelers where they are.

What You'll Learn:

Key winter travel trends and booking behaviors across the Americas

How sentiment and spontaneity are driving last-minute travel decisions

Real-world strategies from a leading travel brand during our fireside chat

Actionable insights to optimize your campaigns and drive measurable results

Your Hosts

Shea Carr

Senior Manager Customer Acquisition

Sun country airlines

Sarah Rathamone

Director, Account Strategy New Verticals

CRITEO

Elaine Lim

Senior Data Analyst, Global Insights

criteo

Isis Phillips

Senior Account Strategist

Criteo

On Demand Available Now

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

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