Depending on where you sit in the digital advertising ecosystem, the future of addressability looks very different. For buyers, it’s about preserving performance and measurement. For sellers, it’s more to do with safeguarding audience and inventory value.
Criteo has developed a multi-pronged addressability strategy to future-proof our clients’ advertising performance and scale. That's because we know a one-size-fits-all approach simply won’t meet the future needs of both media buyers and sellers.
Continuing our commitment to lead addressability strategy for our clients, we're hosting a series of four webinars designed to address the specific concerns of our partners across the ecosystem.
In these sessions, Criteo’s Nola Solomon, SVP Go-to-Market, will share an overview on the state of addressability—and how Criteo is diversifying our solutions to ensure success for all our partners.
Want to future-proof your business and hit the ground running in the post-cookie era? Secure your spot today.
Publishers and media owners will play a key role in the cookieless future of digital advertising because of their direct connection with consumers. Check out this webinar if you would like to understand how the depreciation of the third party cookie impacts PUBLISHERS and how they can utilize Criteo’s multi-pronged approach to addressability to ensure success for 2024 and beyond.
Brands are the drivers of the digital advertising ecosystem will need to preserve performance and measurement in the cookieless future. This webinar session is dedicated to exploring how the changes in third-party cookies will impact how BRANDS maintain and track performance in cookieless environments, and how Criteo's multi-pronged approach to addressability can support their revenue goals and drive performance outcomes.
E-commerce is set to grow 9.4% in 2024 and represent over 21% of total retail sales (eMarketer) and online retailers and DTC advertisers are some of the key drivers for this growth. This webinar dives deep into the unique challenges faced by RETAILERS and DTC ADVERTISERS, and how Criteo's multi-pronged approach to addressability can support their performance and growth needs in 2024.
As the interface between supply and demand, it is essential that Agencies understand how the changes in addressability will impact their clients in 2024. In this AGENCY focused session, we explore how the depreciation of the third party cookie impacts media agencies and how they can utilize Criteo’s multi-pronged approach to addressability to ensure success for their advertising partners.
